About Us
Bitter Neumann Appliance TV Furniture & Mattress proudly celebrates 96 years of hard work, determination and local business success this year. Dan and Tim Radue continue to forge a successful path as fourth generation owners. They, along with their 35 employees, believe in the philosophy of treating the customer the way they deserve to be treated. The goal has always been, and will continue to be, to provide the lakeshore communities of Sheboygan and Manitowoc with the best selection and top brands of appliances, furniture, bedding and electronics.
What started out as a general store in 1922 purchased by Alfred Bitter, Sr. at the age of 21 in Millersville, expanded into a new store in Howards Grove in 1971, doubling the size of the original building. By 1953, both of Alfred’s sons, Harold and Alfred, Jr., had joined the business, which offered groceries, hardware, appliances, sporting goods, and about anything else imaginable, as well as TV and appliance repair shops. In 1983, to better serve its city customers, Bitter Neumann & Co. added a second location in Sheboygan, in the former D.J. Nelesen building, a major furniture and appliance dealer. Edgar and Janet Radue, Harold’s son-in-law and daughter, took ownership of the Sheboygan store in October 1990, and the two locations served the lakeshore area until 1992 when the Sheboygan store became the sole location. In 2007, ownership changed hands to Ed’s and Jan’s sons Tim and Dan, and in 2012, they opened a second location in Manitowoc.Over the years, Bitter Neumann has grown to become the Lakeshore’s largest independently owned Appliance, TV, Furniture and Mattress dealer. We are proud to have served your families for these many years, helping your parents, grandparents, great-grandparents, even some of your great- great-grandparents, with their appliance, furniture, mattress and electronics needs. Dan and Tim still believe in personal service, competitive prices, a knowledgeable sales team, a courteous delivery team, and factory certified technicians to provide Bitter Neumann customers with the best buying experience. Purchasing and maintaining a house is a big investment, and Bitter Neumann wants to be there to help you make it your own! Come experience the Bitter Neumann Difference today! Bitter Neumann has your home … delivered!
